Speech Introduction:

This speech is about the intersection of culture, technology and design in China. China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.

Some of the topics within this discussion are:
- How technology is being modified in unique ways
- Youth attitudes and behaviors with technology
- The rise of shanzhai and what's up next for IP
- The changing landscape and predictors of social media
- The affect of information access toward collaboration and innovation.

Time：

10:15-10:45,September 17th

Personal Introduction

Creative Director , Frog Design

After working three years in frog's Austin office focused on American and European clients, Brandon moved to China in June 2007 to grow frog's capabilities in Asia.

In his current role, he uses knowledge of western and eastern markets to help shape corporate strategy, business development, and creative growth. Brandon leads a multi-cultural, cross-disciplinary team to transform research into meaningful insights and opportunities, producing strategies, products and services beyond cultural boundaries.

He has designed solutions across many industries (automotive, consumer goods, communications, finance, entertainment, healthcare, travel) and markets (Global, US, EU, China, Taiwan, Korea, Japan, and Southeast Asia). He continuously engages in first-hand generative and evaluative research to better understand the behaviors of individuals and societies. This enables Brandon to work with teams, clients, and consumers to make quick decisions using prototypes as concepts to foster conversation between producers and consumers.

He's been fortunate to teach and speak at universities such as the Art Center College of Design, TongJi University, and conferences like SXSW Interactive and Guangzhou Design Week.